JH Investments | Realtime Financial News and Analysis

Another interesting phenomenon that we are witnessing this time is that the boycott is followed more enthusiastically by the upper class of society, who usually consume international brands. This is another factor that has strained the business of multinational companies. KARACHI: A social movement to boycott Western products to protest alleged support for Israeli atrocities in Gaza has dealt a major blow to the business of Pakistan's world-renowned brands. At the same time, it has increased opportunities for local alternatives, which are still struggling to fill the gap because of their shortcomings, researchers and industrialist said. "This also appears as an opportunity for local companies that have seen an increase in sales as an alternative to international products," said Kashif Hafeez of Pulse Consultants, a national social research organization that conducted the recent study. "The study will help our local businesses to take advantage of the opportunity and ...